Ay Jalisco!
Show the world the greatness of Guadalajara represented by mariachi and the Cabañas Cultural Center.


Guadalajara is Mexico. The main cultural, artistic and musical symbols come from Guadalajara. That is why my proposal reflects on the one hand the main art site: The Cabañas Cultural Center and the "agave", tequila essence. On the other hand the marichi and the day of the dead, music and tradition one hundred percent Mexican.

Which place, city and country is featured in your design? (place/city/country)

Cabañas Cultural Center, Guadalajara, Mexico.

Describe why you have chosen this place as a visual? What story does your design tell?

My design tells the history, traditions, art, culture, music and beauty of Mexico represented in the city of Guadalajara. Iconic city of Mexico in front of the world.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hello! My name is Alejandro Calderon and I am 24 years old. I live in Guadalajara, Mexico. I’ve been working here as a designer for 2 years. I created this design for Victorinox because my design is a clear representation of a Mexican style and design where colors take center stage and the accompanying forms create a story by themselves.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:


Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes, I have read the guidelines, regulatons and comments in the brief and this is a original personal work.

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