Your Swiss Army Knife 2018

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Jujuy, Argentina
One of the most beautiful places in the North of Argentina with amazing bright colorful mountains!
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Solution

Jujuy, land of bright colors, hot weather, beautiful mountains and sense of a higher connection! This is a place every adventure lover should experience. You won't believe how amazing mountain colors really are. The design showcases Jujuy's most famous mountain: "El Cerro de Siete Colores" (The Seven Colors Hill), sorrounded by high mountains, wild nature and a strong culture. You cannot help but fall in love with this place, where you'll have the warmest welcome and feel like among family. Textures and colors are the things that stand out the most. Strong beliefs from local people, parties, music and dance, and a higher connection with "the ones above". Ancestral images are always present, to protect people's good hearts and celebrate the Carnaval, taking place in the hot February month.

Which place, city and country is featured in your design? (place/city/country)

Jujuy, Argentina

Describe why you have chosen this place as a visual? What story does your design tell?

The main reason I chose this place is because it's full of colors, textures, amazing nature and beautiful stories!

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hi everyone! My name is Luciana and I am 24. I live in Córdoba, Argentina. I’ve been working here as a designer for 6 years now. I created this design for Victorinox because I think it's a great way to show a beautiful place in a small format/product. The bright colors, the textures, and designs that local people from Jujuy do is simply amazing. I think they deserve to be showcased in my design since I have much respect for this culture and its nature!

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Argentina

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes, I have.