Matterhorn – Space Freedom Power and Joy
It is about Space Freedom Power and Joy


Switzerland has a great tradition of fighting for independence and democracy that brings the most important values we know: joy of freedom. To protect these values we need power and courage. The most recognisable symbol here is Swiss Army Knife – desired brilliant gadget as much as a sharp tool :-)

Which place, city and country is featured in your design? (place/city/country)

Matterhorn, Switzerland

Describe why you have chosen this place as a visual? What story does your design tell?

Meeting of the two most visual symbols of Switzerland - Matternhorn and Swiss Army Knife

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hi, my name is Rafal. I love mountains, power and freedom they give to those who can fight for it. This has been my motto for last 20 years of working as a graphic designer and inspiration how to achieve simplicity, usability and beauty. In my design blue colours stand for space and freedom, red for courage and joy. I keep the design very simple to pass the taste of this values.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:


Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes & yes