Switzerland has a great tradition of fighting for independence and democracy that brings the most important values we know: joy of freedom. To protect these values we need power and courage. The most recognisable symbol here is Swiss Army Knife – desired brilliant gadget as much as a sharp tool :-)
Which place, city and country is featured in your design? (place/city/country)
Describe why you have chosen this place as a visual? What story does your design tell?
Meeting of the two most visual symbols of Switzerland - Matternhorn and Swiss Army Knife
To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).
Hi, my name is Rafal. I love mountains, power and freedom they give to those who can fight for it. This has been my motto for last 20 years of working as a graphic designer and inspiration how to achieve simplicity, usability and beauty. In my design blue colours stand for space and freedom, red for courage and joy. I keep the design very simple to pass the taste of this values.
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Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?
Yes & yes