Your Swiss Army Knife 2018

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Las Vegas - Neon Lights
This design shows Las Vegas represented with neon signs and its casino cult.
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Solution

When you think about Vegas you always image it at night. In our minds it’s always very colorful and bright and so we have chosen neon signs! At the front of the knif you can see a "forest" of neon signs, at the back side the casino cult is taken up. Thereby the black background underlines the colorful signs to let them emerge as bright as possible.

Which place, city and country is featured in your design? (place/city/country)

City Las Vegas - Nevada - USA

Describe why you have chosen this place as a visual? What story does your design tell?

In our minds the streets of the city Las Vegas are always filled with vibrant colors and bright neon signs. That was our inspiration for this design. We tried to show the viewer exactly the image we all share about Las Vegas: A fabulous, colorful and never sleeping city.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hi! This is SQUIRREL GRAPHICS from Münster, Germany. We are a design agency with a team of graphic specialists and we thought this could be a very nice pitch as product and packaging design is our main work.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Germany

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes