Your Swiss Army Knife 2018

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The Chapel Bridge (Die Kapellbrücke), Lucerne, Switzerland
The Chapel Bridge in watercolor
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Solution

The front of the knife is centered around the Victorinox logo and the tower of the bridge. The back shows a panorama view of the bridge in its entirety. The watercolor look is chosen because of the simple yet dreamy expression the media has.

Which place, city and country is featured in your design? (place/city/country)

The Chapel Bridge/Lucerne/Switzerland

Describe why you have chosen this place as a visual? What story does your design tell?

Lucerne is one of the most beautiful cities I've visited and the Chapel Bridge is one of the most unique landmarks, which is why I chose it for the design. By showing the surroundings and the sky I hope to convey that the place makes you feel free and at ease when you visit, and the watercolor serves to add a dreamy and timeless touch.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hello! My name is Jonas, I am 29, and I live in Denmark. I studied animation and I have been working with graphic design on the side. I created this design for Victorinox because I think there's something very charming about the simplicity of watercolor.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Denmark

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes