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The Swiss Army Knife is one of Switzerland’s most iconic products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. Ever since 1884, when Karl Elsener opened his own cutlery business in Ibach-Schwyz in Switzerland, the production site has been steadily growing in this village. Even though the original has been copied and adapted around the world, Victorinox is still the global leader in pocket knives.
Victorinox and jovoto’s global creative community are teaming up for the 7th time to create a limited edition collection! Each year designers and illustrators from all over the world submit their designs for a chance of getting produced by Victorinox!
In preparation for this year’s project, Victorinox wants to hear from you! Post a video of yourself/your work on Facebook, Instagram or Twitter saying "Hi, I'm >your name<” in your native language and, in English: “I'm from/ live in >your country< and I’m looking forward to the Places of the World project because….." Please use the hashtags #MyVictorinox & #VictorinoxPlacesOfTheWorld so we can find your video - we will be looking out for them and compiling our favourite ones in this year’s project introduction video!
In 2012 Victorinox decided to open up the design process for its annual Classic Limited Edition to all designers and Victorinox fans worldwide. It’s that time again: don’t miss out on the chance to create an exciting, iconic and never-seen-before design for the Classic Limited Edition of their pocket knife.
Places of the World is the overarching theme of the Classic Limited Edition 2018. Victorinox Swiss Army Knives are lifelong companions. The Limited Edition 2018 will be dedicated to all the special places around the world that inspire you.