Hi! My name is Kfir and I am an Israeli graphic designer.
My design is based around the art of watermelon sculpturing, since I wanted to create a new look to an iconic food item. I used patterns from Mexico and Spain (that together exports about a half of the world's watermelons) as inspiration to the sculpture . The idea is that the knife is the watermelon, where in the top you can see the sculpture and when you turn the watermelon (and knife) around you see the fruit.