The main idea was to create an illustration concept that could easily be recognizable and simple, as we have such a tiny surface to work on. The cheese was my favorite choice because it has a clean surface and almost everybody loves it. Then, I tried to figure out a way to blend the illustration on the object, in order to give a meaning and a sense of iconic element. The holes from the cheese worked perfectly, making it part of the knife itself, in a more emotional and funny way.