Red Thread
Victorinox cuts like the red (well more like purple or magenta) threads in the Swiss chard.


Hi! My name is Ada, I am 33 and I live in Bucharest, Romania. I chose a Swiss chard leaf because of the bold contrast between the purple and the green and also because of the strong reference to nature that Victorinox stands for. My creative approach was to find a vibrant vegetable in both meaning and appearance that would match the concept of Victorinox and I think customers will love the straight forward feel of this design that suggests interconnectivity and the wood wide web.

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