About the project

What is jovoto and how can I participate?

jovoto is the creative workspace of the future; An open innovation platform where creatives, designers and innovators work together to solve design challenges for top global brands.

This is a project open for anyone to join. Signup now to start submitting your ideas and connecting with a global community of professional creatives.


The Swiss Army Knife is one of Switzerland’s most iconic products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. Ever since 1884, when Karl Elsener opened his own cutlery business in Ibach-Schwyz in Switzerland, the production site has been steadily growing in this village. Even though the original has been copied and adapted around the world, Victorinox is still the global leader in pocket knives.

What’s the task?

In 2012 Victorinox decided to open up the design process for its annual Classic Limited Edition to all designers and Victorinox fans worldwide. It’s that time again:

Submit your exciting new design for this year’s Classic Limited Edition theme – Food of the World!

Food of the World is the overarching theme of the Classic Limited Edition 2019. Use the surface of the 58 mm Classic pocket knife to feature your favorite food in your individual artistic style.

You are free to choose any food you like, as long as your visualization unmistakably represents an iconic and appealing food experience and can be recognized by everyone, everywhere in the world.

Ranging from simple to complex food, you can illustrate for example single pieces of food (like vegetables, fruits, snacks or food to go), common and classical dishes (like grandma’s homemade cake or stew), complex and professionally prepared dishes. The selected food can be standard, vegetarian, vegan, kosher or halal, sweet, salty, bitter or sour, natural (like a piece of fruit) or manufactured, contemporary, historic of futuristic, local or international.

Don’t miss out on the chance to create an exciting, iconic and never-seen-before design for the Classic Limited Edition of their pocket knife.

Check out the Classic Limited Edition 2018 and all previous Limited Edition Design challenges on the Victorinox Creative Hub and on the Victorinox website.

The Limited Edition 2019 will be dedicated to all the special foods around the world that inspire you.

What’s in it for me?

  • Connect with a creative and innovative global crowd.
  • Your ideas will be presented and reviewed by Victorinox marketing experts      worldwide.
  • You could win one of the 54 cash prizes out of the €37,950 total prize pool.
  • 33 Client Shortlist awards worth €4.950 will be awarded to the creatives with the best design that will go into a global voting on the Victorinox webpage.
  • All Victorinox fans will be given the chance to decide which 10 designs will be produced in 2019 and made available to purchase around the globe.


Awarded ideas

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