Laundry – it’s definitely not a labor of love! Much rather a never-ending daily chore that we’re all too familiar with. And it’s always the same: time-consuming and tiresome. A bit of a nuisance.
Miele, the internationally renowned manufacturer of high-end domestic appliances – including washing machines and tumble dryers – needs your help to add new inspirational chapters to the old laundry story.
View the feedback webinar with Miele project and jury team, jovoto's Creative Strategist and the Creative Guide at halftime.
MIELE_WEBINAR from jovoto on Vimeo.
Your challenge, should you choose to accept it, is to rewrite the old laundry care process, by adding unexpected twists and fresh ideas that will impact the way we do our laundry in the future!
Break the current cycle – with your ideas!
The laundry care process has numerous phases. It begins when you take off a worn garment and put it in the laundry basket. It finishes when that garment is freshly ironed and ready to wear again. And a lot happens in between. Miele is looking for ways to make the typical laundry journey easier, more effective – and maybe even enjoyable.
Miele wants to prove that they think further than “just” building the world’s best washing machines and dryers – and become the number one household name when it comes to the “ultimate end-to-end laundry process.”