Washful Thinking

Develop ideas, products & services that will innovate, inspire & improve the process of doing our laundry in the future. €18,500 prize pool

Develop ideas, products & services that will innovate, inspire & improve the process of doing our laundry in the future.

Background

Laundry – it’s definitely not a labor of love! Much rather a never-ending daily chore that we’re all too familiar with. And it’s always the same: time-consuming and tiresome. A bit of a nuisance.

Miele, the internationally renowned manufacturer of high-end domestic appliances – including washing machines and tumble dryers – needs your help to add new inspirational chapters to the old laundry story.

View the feedback webinar with Miele project and jury team, jovoto's Creative Strategist and the Creative Guide at halftime.

MIELE_WEBINAR from jovoto on Vimeo.

Your challenge, should you choose to accept it, is to rewrite the old laundry care process, by adding unexpected twists and fresh ideas that will impact the way we do our laundry in the future!

Break the current cycle – with your ideas!
The laundry care process has numerous phases. It begins when you take off a worn garment and put it in the laundry basket. It finishes when that garment is freshly ironed and ready to wear again. And a lot happens in between. Miele is looking for ways to make the typical laundry journey easier, more effective – and maybe even enjoyable.

Goals

Miele wants to prove that they think further than “just” building the world’s best washing machines and dryers – and become the number one household name when it comes to the “ultimate end-to-end laundry process.”

Task Definition

Add inspiration, innovation and improvements along the laundry care process. Your submissions can include anything: a practical product, an amazing accessory, a new service or any other smart solution. Whatever helps to get the job done better than today.

You have the opportunity to reimagine the way we do laundry – and therefore touch on some very interesting questions for the future.

Some questions to consider:

  • Will every household need its own washing machine?
  • Will new shared laundry programs, services or spaces evolve?
  • What new laundry-related services, products, accessories could emerge?
  • Will digitization and connectivity disrupt our established old washing routines?
  • How will the megatrends sustainability, urbanization and demographic change impact the way we do laundry?

You can choose which step(s) of the process you want to improve.

  1. Improvement of one process step
    If you have an idea to improve one step of the process, share it with us. This could be a special self-cleaning detergent drawer that prevents odors or a self-closing washing machine door that keeps you from running into it. It’s entirely up to you.
     
  2. Multiple-process-step innovation
    You can also choose to improve multiple steps of the process, ideally connected with one another. An example of this could be the detergent cartridge that allows for multiple wash cycles without having to add detergent every single time. One cartridge could enable up to four weeks of washing which equals less laundry hassle! Show us how your new redesigned components would fit into the whole process.
     
  3. Innovation of the entire process
    Finally, you can choose to explore exciting new territory and tell us how the entire laundry process could be revolutionized. How will the megatrends sustainability, urbanization, digitization, water and resource scarcity, population explosion etc. impact the way we do laundry as individual households and as a society?

Tell us about your personal laundry experience.
When developing your ideas, please describe the problem(s) you encounter when doing your laundry on a daily basis.  Where do you see the biggest issues and opportunities for improvements? Share your experience with us – this will provide valuable insights for Miele. Please use the ‘Submission Template’ to reflect this.

Submitting early pays off - Introducing new prizes

We know that submitting early is the best way to develop your idea to full potential, solve the client’s problem and also have your ideas licensed. To encourage early submitting, feedback and focus on the client’s preference, we have introduced some new prizes:

First week awards – After the first week, the client will reward up to three of the best concepts. Submit your ideas early to be in with a chance of earning prize money and client recognition. If the client doesn’t award all three, the awards will be given at the end of the project and the client will provide brief feedback outlining their decision.

Halftime awards & feedback session – Submit your concepts before the half-time deadline and be in with a chance of receiving one of three half-time awards, PLUS we are introducing a new feedback session. If you submit by half-time you will be invited to join an exclusive webinar with a senior creative strategist and the creative guide to gain insights into the client’s feedback and the submissions submitted. This will help you further develop your idea.

Client shortlist award – The client shortlist is an award that is selected by the client, but does not include a license. You gain client recognition, earn €500 and you keep the rights to your idea.

Jury award – The lucky winner of the jury's choice award will receive a top-of-the-line Miele washing machine of their choice. Please be aware that the availability of washing machine models may vary depending on where you live.
The winner will receive a list of models available in their country.

Target Group

Everyone who has to do laundry. This could be a young single with a busy professional and social life, families with lots of kids and lots of laundry, mothers with babies, professions with a strong affinity to textiles, or older people who require a less strenuous way of managing their laundry workload at home. But ultimately it’s about you, the jovoto creatives.

What ideas and improvements will make your personal laundry experience less of a hassle in the future?

Integrate the laundry process into the living environment
One particularly important group to keep in mind here is the growing number of single and two-person households in densely populated urban areas. They usually have to incorporate their laundry routine into their living space and do not have a dedicated laundry room. Think about how new laundry solutions can be integrated into shrinking housing space and smaller living areas.

Laundry is a sensitive issue
Factor hygiene expectations into your concepts for shared washing machines, spaces and/or services etc. Many people are very touchy when it comes to cleanliness or perceived cleanliness. Think of how you could help ease people's minds in this regard.

You can choose a one-solution-fits all approach or you can choose a targeted innovation that will solve a specific need of one of the target groups listed above.

Tonality

Your ideas should add a good dose of intelligent inspiration to make everybody’s daily laundry load a little lighter.

Guidelines, regulations & comments

Required file format
You are free to use a wide range of formats. Visual concepts like key visuals, doodles, images, info graphics, renderings and animations are preferred. In order to present your submission, you might be asked to supply printable files (such as PDF) with a high resolution (300dpi).

Project Kit
Every project on jovoto has its own Project Kit which can include logos, typefaces, technical drawings, company details, current communication examples, market research results, inspirational materials – and last but not least the project submission templates.

Project templates
Many projects on jovoto contain project templates. These templates are designed to help you communicate the essence of your idea on 1-2 slides. This helps us to make the large amount of ideas on the platform more accessible to the client.

To ensure that your project is given a proper review by the client, we kindly ask you to use the template(s) provided in the Project Kit. Please download the Project Kit and fill out the provided templates.

Legal
Please note that the legal terms for Washful Thinking are different to those of other projects, so please make sure you read them carefully.

Useful Links

Legal Notes

1. In this particular crowdstorm, there is a six-month exclusivity period for Miele

  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • in which you ensure that the client is able to exclusively license your concept.
  • after which you may sell your concept to other parties, and use it as a reference in your portfolio. Please note that you are not allowed to use any reference to the client such as their brand name or logo. If you wish to publish your idea with the Miele logo or brand name, it has to be approved by Miele’s Press Relations Office first. Therefore, if you would like to publish your concept with branded material after the six-month exclusivity period, please contact jovoto support and we will transfer you to the Miele Press Relations Office.

2. Please note that in this project you cannot use open content material (images), such as Creative Commons. When visualizing your concepts, please only use third-party material which Miele can exclusively license, such from as Shutterstock, iStock material etc. When using any third-party material, always include the link of the corresponding material in the upload form.

3. Please note that the client wishes to sign a direct license agreement. For further information, please refer to the Project Terms §6.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear Creatives,

We are overwhelmed by the number of ideas submitted to the project so far and by the level of creativity, enthusiasm and engagement shown by everyone involved. You have been working hard to develop ideas for the future of laundry-care processes and have supported each other with ongoing feedback, suggestions for improvement and constructive criticism.

As we progress into the second part of the project we encourage you to develop your submissions, collaborate to combine ideas and functionalities and look beyond product design, focusing on the wider picture of service innovation and disruptive business models that could be connected with laundry-care processes and related experiences.

Below are some key insights from our chat with the Jury and the Miele team. Treat them as guiding principles to sharpen your presentations and push your ideas to the next level.

1. Challenge yourself exploring service and business model innovation
You have done a great job of learning all the ins and outs of washing machines features and technologies. Now it's time to expand your focus moving beyond product development and the creation of additional features. By looking at service innovation you have the potential to disrupt the industry and expand Miele’s service offering delivering meaningful value for users.

2. Build on each other's expertise and combine your ideas to create outstanding submissions
We have already seen great examples of online collaboration as well as numerous virtual and physical teams being created on the platform. The jury has noticed several ideas that would benefit from being combined with each other, failing to do so would be a missed opportunity. Browse through the submissions and think which ideas would complement yours, creating all-in-one solutions and connected products.

3. Think future innovation, but don't forget to bridge ideas back with the present
You have surprised and inspired the jury by submitting visionary solutions. You focused on future technologies and trends providing a fresh perspective on such a traditional topic. But remember that moving from today into the future should be a gradual transition, where users progressively learn and adapt to innovative solutions. Remember to connect your ideas with the present, as well as products and services that users are familiar with or they will be left behind in the process.

4. Design great experiences for users, especially when things go wrong
The product and services you are designing will delight users and deliver unique experiences. But what happens if things go wrong? Start from the observation of your own struggles and create services that ensure users always have positive experiences, especially when dealing with issues like maintenance, breakdown and repairs? In moments of need, users trust services that won't let them down.

5. Tailor ideas to specific user groups
Just as it should happen in the first phase of a crowdstorm you have generated a high-volume of insightful ideas, now it's the time to go deeper. Focus on observing users, understanding their needs and tailor ideas to specific target groups, making them more relevant for them.

Use these suggestions to develop your ideas further and don't miss the half time feedback webinar this coming Monday. A unique opportunity to gain feedback and insights directly from Miele and a senior creative strategist from jovoto.

Keep joining creative forces and participating to the project with the same incredible enthusiasm.

Thank you for the fantastic work done so far, I am excited to see how the project will evolve in the second phase of the crowdstorm!

Comments

Show older comments (53)

Hello and welcome to the ’Washful Thinking’ crowdstorm,

I am thrilled to be your creative guide for this project. I look forward to supporting the development of groundbreaking concepts that will delight users and revolutionise the overall ’laundry experience’.

I will be ready to answer all your questions and provide creative feedback on the platform, so please don’t hesitate to reach out and ask for my support via private message or comments. I am here to help.

This project is a unique chance to develop or sharpen your service and experience design skills, focus on user journeys and on spotting opportunities for improvement and service innovation.

Don’t worry if you are new to these disciplines, I am an experienced service and digital designer and I am here to support your learning and point you in the right direction.

I am excited to discover the ideas that will come to life in this project, now let’s get it started.

Welcome onboard and best of luck! Robin

Hi, Robin. The Project Kit does not yet contain a template. I can only see the client's logo in there. IF the template will be mandatory for the 1st week awards, it's best to post that for download asap. Lastly, as always, I welcome any designers and graphics artists to message me if they would like to improve on any of my submissions in process :-) ( https://www.jovoto.com/community/sarkar?ideas=newest )

Hello and thank you for the heads up, I just tried downloading the project kit - from the brief link, under 'download material' It worked fine for me, have you tried downloading it again? I can see the Template, Laundry-care process, Future laundry aspects illustration, License Agreement, and Logo.

Please let me know if are still having issues with it. Have a great weekend.

Hello creatives and happy Monday!

I am overwhelmed by the numerous submissions that have already been added to the project! Well done.

To help you generate and refine ideas, we have created an inspiration Pinterest board: Washful Thinking Inspiration.

We are actively collating new ideas, products, concepts and services that will help you define future washing experiences and provide a daily dose of inspiration.

Check it out and feel free to suggest smart ideas that we should include. Keep up the great work!

Jovotans might also catch a random spark of inspiration from "Miele Momentum - an incubator for innovation" https://www.jovoto.com/projects/washful-thinking/ideas/58709? Thanks!

do we have to upload the project kit for the first week AWARD - most projects are not yet finished in this early stage - so we would have to change the project kit many times ..............

Hey there,

you can start by uploading elements of your concept to gain feedback, then synthesise them using the project Template just before the end of the first week.

Using the template is not mandatory but it's a quick way to bring your idea to life and present them in a way that shows all key aspects that the jury is looking for.

When you develop your idea further (after the first week) you could update only what has changed in the project template.

Good luck

How do I get you the Template project? Do I have to insert the Template in the project?

Thank you!

Hello Sonia, you can find the template on the brief page, scroll down to 'download materials', click on the highlighted link 'Your project Kit'.

In the zip file you will find your template.

REMINDER: First week award submission deadline

Well done for all the great ideas submitted so far - you still have time to refine your concepts and submit more ideas until this Thursday, 16th of March at 23.59 Berlin time - CET (UTC +1)

Once you have developed your initial ideas and gathered feedback, I recommend to use the Project Template, included in the Project kit to solidify and polish your concepts before the dealine. This template isn't mandatory but is a simple and quick way to explain your ideas, highlighting all the key details the jury is looking for.

Best of luck! Robin

Dear Robin, I can't Dl the Project kit and Project template! There is some errors there

Hey there! You can try downloading it again from here. All the best, Jess

Project kit link gives me "The page you were looking for doesn't exist."

Hey Rene, Long time no see! Hope you're well :) When you use this Project Kit link do you still get an error? It should go straight to wetransfer, where you can download it. Let me know! Best Jess

Awesome works! And Jess, Always on the run to the next adventure but found this project aligns with my personal needs for a better washing machine haha :)

Thanks Jess, hope Berlin is fine, greetings from Sydney

btw, the project kit only contains the logo for me, but I see others have issues too

Hello, I downloaded the project kit twice. I have only two files there: the logo and .DS_Store file. Where can I find the Project Template? :)

Hi Danut, Can you please try downloading it here again. Let me know if it's complete! Best Jess

Hi Jess, I used the link you provided. I did not find a template in the zip file. Am I doing something wrong?

Hello Danut, could you download the project kit? I have just tested the wetransfer link again and worked fine for me. Have a nice evening. Robin

REMINDER: 24hrs to go until the 'First Week Award' submission deadline

Hello everyone,

I see more great ideas have been added to the project, well done!

You still have a bit more than 24hrs to submit your ideas.

All concepts uploaded by tomorrow, Thursday, 16th of March at 23.59 Berlin time - CET (UTC +1) will be considered for the prize.

It's time to collate feedback and polish your concepts. Best of luck and keep up the great work done so far!

All the best, Robin

Hello, I want to download the preject kit, but the zip file doesen´t work .... can you give another possibiliti to get the kit?

Good mornig creatives,

You have until the end of today to submit your ideas for a chance to win the 'First Week Award'.

We will include all submissions received by 23.59 Berlin time - CET (UTC +1).

I understand there are still a few issues with the Project Kit, we are looking into it.

Again, great work so far, I am loving the enthusiasm for the project and all the smart ideas I have seen appearing on the platform.

Good luck

Hello everyone,

Apologies for the downloading issues with the Project Kit.

We are tackling this problem and it would be very helpful if those who had issues could share:

*1: Which browser you were using when trying to download the Kit *2: The the step-by-step process you went through

You can reply below my comment or PM me. Thanks again and have a nice day.

Robin

Dear creatives,

Thank you for submitting such a great variety of insightful ideas.

The submissions to qualify for the First Week Award are now closed.

We have collected all your ideas, so stay tuned for more updates. I am excited to see how the project and your ideas will develop!

Great work so far, Robin

Hi, So yes, definitely the previous link just have two files... Logo and DS-store ghost file... I would love to be part , please Robin send us a new link with the template files, thanks in advance.

Cris!

Hello Chris, another creative couldn't see the folders in the Zip file because he was using WinZip to open it and the standards setting wasn't showing them. Have you tried unzipping the file with another program?

The jovoto team is working on the issue, in the meantime, I will send you the kit via PM.

Announcement: FIRST WEEK AWARD WINNERS

Dear creatives,

Thank you for submitting an overwhelming number of high-quality ideas in such a short timeframe.

The project team was positively impressed and had a very hard time selecting their favourites. They were inspired by the concepts focused on creating new services, products and ideas that produce new and tangible added value for users. The client noticed a bigger focus on washing machines than dryers. Moving forward they would be very interested to see more submissions focused on the latter.

Their favourite ideas are concepts that can shake up established routines, delivering unexpected and delightful experiences.

The winners are…Drum roll please...

* Sebastian Hager for: Laundry Loyalty Program: ”Wash & Win“

* mariya_vasileva for: Automatization on demand - laundry truck

* sarkar for: The small and THE BIG

I will be in touch with the winners with more details regarding their prize and what to do next, so stay tuned for more updates.

Congratulations and thank you for the hard work done so far. I am looking forward to seeing how the project and your concepts will develop.

Fantastic work! Robin

Thank you and big congratulations to Sebastian and Sarkar! :)

Thanks, mariya, and congrats to you and to Sebastian, too.

NEW ACTIVITY screen - i can´t see my own projects on top anymore and filter has to be setup everytime new :-(((

Yes! Where is my ideas? Is this a testing page????

as of now it´s crap ..... comments are not linked :-((

I want to see my own concepts ON TOP !!

Hello Mocki and Pavlina, I am not sure what issue you are experiencing. Have you tried contacting community support?

Feel free to inbox me, maybe I can help.

Hi Robin - text you wrote is shown as "Hello Mocki and Pavlina, I am not sure what issue you are experiencing. Have you tried contacting community support? Feel free to inbox me, maybe I can help. " . Real Amateures at work !!

it shows on my side as HTML-code :-(( this is not realy fun....

If you are not so happy with the "NEW and AMAZING = ACTIVITY FEED = " for FIREFOX USERS you can download and install the addon "TILE TABS WE" so you can view all of your concepts and the news feed in more or less "THE OLD WAY" and very user friendly ...... have fun ;-)

Good morning,

We have resolved the Project Kit issue. The folder description was: 01 | Templates, “|” isn’t supported by Windows so everyone who has a windows system couldn't see it.

Our community support team has updated and tested the Project Kit, you can download it on the project brief page.

Thank you for your patience and for notifying us of the issue. Have a great day.

Happy Friday!4 days to go until the Half-time Feedback

As you develop your idea, remember that submitting your concepts before the Half-time Feedback deadline (This Monday, Apr 03, 2017) will give you a chance to win one of the three half-time awards.

We have also introduced a new feedback session, and if you submit your ideas by this Monday, you will be invited to join an exclusive webinar with a senior creative strategist and me, the creative guide to gain insights into the client’s feedback and on how to push your concepts further.

It's time to push your concepts and refine your ideas. Remember to focus on the drying stages of the laundry care process and don't forget to browse our Pinterest inspiration board.

Have a look at all the great ideas submitted so far and observe all the 'live' washing experiences that surround you in your everyday lives. What are people doing, how are they reacting? What issues do you see? Can you spot opportunities for improvement?

Best of luck and have a great weekend.

REMINDER: One day to go to the half-time feedback submission deadline

Great work so far! There is still more than 24 hours to upload new ideas or refine existing ones.

Submissions will close tomorrow, Monday the 3rd of April at 23.59 Berlin time - CET (UTC +1).

As you refine your ideas I suggest using the Project Template, included in the Project Kit to finalise your presentations. This template isn't mandatory but it's useful to ensure that all ideas are given equal consideration and that all creatives highlight all the elements that the jury is looking for.

Best of luck! Robin

Sorry, I'm a newbie here, but I can't seem to upload my files. I have created them in PDF from the template in the kit. But when I try uploading the image progresses to about 30% and then stops.

Try to refresh the page by holding pressed ctrl+F5. If this doesn't work, manually clean the cache of your browser, restart it and try again. Hope this will help! :)

Thank you very much. I used another computer with a different browser and it worked as a charm.

Great to hear you sorted the issue and thank you, Goatye for jumping in to support.

Good morning,

The half-time feedback submission deadline is tonight, at 23.59 Berlin time - CET (UTC +1).

Make sure to upload your ideas before the deadline for a chance to win one of the half-time awards and to join the half-time feedback webinar with a senior creative strategist and the creative guide to gain insights into the client’s feedback and on how to develop your ideas further.

Good luck and have a nice day.

Good evening everyone,

I have seen an avalanche of great concepts added to the project, keep them coming!

There are still a few hours to go. The submission deadline for the half-time feedback award is tonight, at 23.59 Berlin time - CET (UTC +1).

Best of luck!

Thank you, everyone, for submitting your ideas.

We have received over 100 concepts so far, so a big thank you for the fantastic work you have been delivering.

Now it's time to take some well-deserved relax as we track and analyse all the ideas, and wait to hear the opinion of The Jury and Miele project team as part of the half-time feedback.

Stay tuned for more updates and have a nice day.

Have a nice day, Robin

HEADS UP: Joining the half time webinar this Monday

Thank you again for all your submissions.

All the creatives that uploaded their ideas before the half time feedback deadline should have received a link to join the webinar session this coming Monday. In case you haven't or if you have any issues, please don't hesitate to get in touch.

All you need to participate and to watch the webinar is your headphones. You will have the opportunity to WRITE questions to the client/strategist/guide prior and during the webinar itself. So no worries, you don't need any camera or recordining on your side.

Looking forward to discussing ideas and future development.

All the best, Robin

Hello everyone,

In preparation of this Monday’s half time feedback webinar, we have put together a Google Form to gather all the questions that you would like to ask to the Jury, Miele and the jovoto team.

You can fill it out by following this link: Washful Thinking | Half time feedback webinar questions

We will be accepting questions until this Friday, 7th of April 16pm Berlin time - CET (UTC +1).

If you have any additional comments please don’t hesitate to get in touch via private message. I look forward to reading your questions. Remember this is a great opportunity to clarify any doubts on how to develop your ideas and gain invaluable insights on what Miele is exactly looking for.

I am excited to ‘virtually’ meet you this Monday and explore the future of laundry together.

Hi Robin, Since the new Activity Page was implemented, messages are showing up with HTML code. This is what your most recent massage looked liked- Hello everyone, In preparation of this Monday’s half time feedback webinar, we have put together a Google Form

Well....That's interesting. When I posted the above message here the HTML code disappeared. Let me try it within quotes- ((Hello everyone, In preparation of this Monday’s half time feedback webinar, we have put together a Google Form

Ok, that didn't work either, so you'll have to take my word for it. Is this happening to anyone else?

Hey there, will notify our developers, we had noticed something similar hapening, thanks for reporting it :)

i wrote about this error weeks ago - but nothing happens - there are even more errors on this strange "activity-feed"

Hey there, I did forward your comments and I have been reporting bugs myself. Community support is working hard with developers to address all issues. It's always useful to report bugs so thank you for your input.

Have a nice day.

Hello creatives,

We have just added the halftime feedback, you can find it below the project brief.

Have a look, and make the most of the insights we gathered while discussing all the concepts submitted and the crowdstorm with the Jury and Miele. I look forward to our webinar session this Monday.

In the meantime have a great day!

TODAY: Halftime Webinar

Good morning, remember to join the webinar session with Miele, the Jury and the jovoto team this afternoon between 4:15 PM - 4:45 PM Berlin time - CET (UTC +1).

All the creatives that uploaded their ideas before the halftime feedback deadline should have received a link to join the session. In case you haven't or if you have any issues, please don't hesitate to get in touch.

To participate, you won't need any cameras or audio recording devices on your side, just your headphones and you will have the opportunity to WRITE questions to the client/strategist/guide prior and during the webinar itself.

I look forward to the discussion

All the best, Robin

Announcement: HALFTIME AWARD WINNERS

Dear creatives,

Thank you for all your hard work and great ideas.

We had a great meeting and webinar with the Miele project team and we are very happy to share with you the winning ideas.

The winners of the halftime feedback award are…Drum roll please...

* Tina Szekely and Darius Dragoi for: Steam Stream

* Michael P. for: Re-invent Laundry Basket

* Ulrich Westphal for: The Zwitter

I will be in touch directly with the winners with more details regarding their prize and what to do next, so stay tuned.

Thanks again for your participation, enthusiasm and engagement. I am thrilled to see what happens next and to support you until the end of this inspiring crowdstorm.

Well done! Robin

Congratulations to the halftime winners, and also to the many interesting submissions in this challenge. It was nice of Miele to have 4 execs attend that webinar. I wish I had a little more time to ask them more questions, and that other jovotans had the same opportunity :-)

Hello creatives,

Thank you for joining the webinar session on Monday, for those of you who missed it or had submitted ideas after the halftime feedback deadline, a recording of the session has been added to the project brief page.

Have a great day.

Very nice, we have great feedbacks.

Last week to submit your ideas

Hello, creatives and happy Easter!

A friendly reminder that this is the last week to upload your ideas. The rating only period will start this Thursday, April the 20th at 16:00 (UTC+0100).

Time for the final push, to refine your concept, create new ones and reach the finish line with fantastic ideas.

Best of luck!

Good morning everyone,

2 more days to go until the end of the submission period, It's almost crunch time!

You can upload ideas until this Thursday, April the 20th at 16:00 (UTC+0100)

Best of luck and keep up the great work done so far!

It's crunch time!: 24 HOURS TO GO

I appreciate the fantastic work done so far, you have submitted an overwhelming amount of insightful ideas.

There are 24 hours to go until the end of the submission period, you can edit and upload ideas until tomorrow, Thursday, April the 20th at 16:00 (UTC+0100).

Best of luck in these last few hours and keep up the great work!

Robin

Good morning,

Today is the last day to submit ideas to the Washful Thinking crowdstorm.

You still have time until 16:00 (UTC+0100).

So, make these hours count and have a great day. Best of luck to everyone who has joined and will be joining the project!

Robin

Idea submissions are now closed

What a fantastic turnout, we have reached 145 ideas! Thank you for all the great work done so far, you deserve a (virtual) round of applause. You have been incredibly engaged, fair, productive and responsive to feedback.

Today marks the beginning of the ratings only period. It's time to sit back and enjoy exploring all the ideas submitted.

A few details on what happens next:

1.RATINGS ONLY PERIOD AND COMMUNITY AWARDS (April 20th - 27th)

The submissions period is now over and you, the community, have one week to rate ideas. The community ratings will determine who wins the community awards (Places 1-15).

Your participation is essential. This is your chance to contribute to the selection of who you think should be rewarded for their ideas. Remember to vote for as many ideas as possible, keep the brief in mind and reflect on your ratings, as this will ensure a fair result.

If you have any questions feel free to reach out via PM or ask here under the brief. Now it’s time to start rating the ideas. Be generous and fair and let’s see how many you can rate!

Good luck!

First rating to you Robin : FIVE STARS for the excellent guidance. But in general I am quite unsure how it works here. although I read the instructions but I have seen no real guidelines . What is the crux here ? Does it involve lobbying ? With a big THANK YOU ,regs.Ulli

Thank you, always a pleasure. Have you seen this blog post on the rating system as well? Let me know if it's still unclear.

Have a nice day

Well yes , that’s what I am referring to. When you follow this instruction seriously it might happen that the algorithm will disqualify you as unfair rater. Obviously the majority is overrating the first impression and hardly read the details . Here everything is named a concept; regardless if it is a summary ,just a rough nonrealistic idea, an analysis ,a visual proposition a solution or whatever, The so called guidelines mention no specific rating criteria.I think ! It would be more apropreate to have a project specific catalogue of questions going a bit deeper. cheers

Great news, indeed! Thanks for sharing, Tiberiu!

Wouldn't it be great to develop such service as a soziogenesis within a sharing praxis 4.0 , so we not depend neccessairily on the pope.

BASHING should not be allowed and should be deleted by jovoto immediately Slowly it is tiring and also offensive that great ideas and concepts - are bashed down from LOW-POLY-BRAIN people (sorry to say) !!

Hi Mocki, We're working on rating monitoring. There are quite a lot to get through! Thanks for your patience, Jess

I guess that is not an easy job. As well hardly enough to get over all fair results . The rating process needs to be organized and structured.

Dear Jess

It is not just about the few €uros - It is also about recognition and respect of the work and the idea - Many have also put a lot of time into their concepts - looking forward . . . . . best MOCKI

My 5 cents, given the sheer magnitude of number of submissions, it's practically impossible to go through all ideas and give a fair and balanced rating. You might find something good and rate it very high while 95 ideas further there is something even better that you won't see. Also as mentioned already above, there is a big risk of first impression ratings rather than in dept content. Maybe there should be sub-categories , e.g. Technology, process, business model, .... it would make it easier to keep some sort of overview and would allow to focus on a single category if that's all the time you have. Alternatively it could all be left to the panel of professionals.

five stars for this true valuation- Of course there are ways to manage this . I wouldn’t mind to check lets say 20 inputs after given criteria to my best knowledge. in a first round, give a favorite list with reasons etc. As it regards the community, it may be a good idea to start with a community brain storming.

It's tough to vote for all ideas and compare clear win-win technical solutions with apps or gadgets or gamification where is hard to estimate which dominating in the all crowdstorms. The crowd voting looks similar to previous EUROPEAN SONG CONTEST voting. But its the part of the game.

Hi All, Thanks for your general feedback and impressions. The algorithm that creates the ranking does take the overall amount of ratings and rating average into consideration, which is why it's great that you go through all ideas, but we understand it's a big undertaking in a project like this! Great suggestion about clustering idea though- I will take it back to the team. Best Jess

Hi Jess, And as the average rating is based on PFC decisions, is it the over all guigline though ? I read all ideas, but rated only a few, just to avoid to do something wrong . One more suggestion : How about a plugin to COMPARE ideas without opening an extra browser window .A sorting tool would also be nice. cheers Ulli

Hi Ulrich, When rating an idea you should objectively consider the brief, and base your rating on how well you think the submission fulfils the requirements and task at hand. A comparison could be an interesting feature, and help put in an idea into context. Thanks for the suggestion!

Well done and good luck to all !! ETA 7 min :D

Hello everyone and thank you for your contribution, rating and commenting on ideas!

We have now reached the end of the Rating Only Period.

We are overwhelmed by the enthusiasm that has pervaded this project since the very beginning.

We will soon be in touch with information regarding the Jury Awards.

So stay tuned for more updates and have a great day.

All the best, Robin

Dear participants,

Thank you so much for your patience! The project will be officially closed this week :)

Have a great Monday, Jess

Dear All,

I’d like to give everyone a huge round of applause for making this a super successful project! It was truly exciting to follow your engagement and watch your ideas develop, especially after such a cool webinar session. Well done!

I would also like to thank you for your patience, while it took time to go do rating monitoring, and officially close the project. So without further ado, congratulations to our awardees:

Our Feedback Award winner AlexNicolae, who was very responsive, and took the time to give feedback and help the community develop. A fantastic team submission, Miele Orbit which has earned Michael & Ali the collaboration Award!

And last but not least, each of the 15 Community Awards winners which you can see here!

We'll be back with an announcement as soon as we have the Jury Awards and Client Choice and Shortlist winners. Until then, thank you and all the best! Jess

Congrats to all winners - Great Contest - And many tks. to jovoto for deleting the bashing votes ........... ;-)) More contests like this ..........

Congrats to all winners!!!☺

Congratulations to all winners! Thank you, Robin Bini Schneider, you had a huge impact in the way that my idea was developed. Thank you so much all, for your feedback and great comments!

Congratulations to all participants! and of course to all the winners! :)

Congratulations to the winners and especially to Robin Bini Schneider for his hard work.

Congratulations!!!!

Big congrats to all winners, great job!!!

Congratulations to everyone, wonderful project and ideas! Best wishes to all!

Dear Team, I have been informed by e-mail about the licensing of my idea,. Besides the general guidelines I could not find any specific information about the procedure nor about legal details about the scope of protection. Please help saving me time and link us to it with many thanks in advance U.Westphal

Hi Ulrich, Thanks for getting in touch, I'm sorry there was a mix up and your idea has not been licensed. Miele has not yet chosen their two Client's Choice ideas. I will contact you via private message to explain. All the best, Jess

Hi Jess, as I was looking for it, I am interested anyway in the mentioned "specific information about the procedure of licescing and legal details about the scope of protection". It is surly of relevance for others as well. With best regards

Ulli

Hi Ulli, You can find the Project Terms which outline the legal Terms of Service of submitting in each project above in the brief, and for additional information you can read our legal process FAQ found here.

If you have any other questions, feel free to get in touch! Best Jess

Hi everyone, It was great to see so many nice and clever ideas to Washful Thinking project for Miele! Laundry – it’s definitely not a labor of love :) The first Client's Choice goes to Carolina Delgado with her idea WORKOUT AND WASH OUT and the second is given to Tina Szekely with her idea Miele Dry&Iron.
AlexNicolae is awarded the Jury Award for his idea ULTI MATE.
The Awards for the Client's Shortlist go to:
Sebastian Hager for his idea Laundry Loyalty Program: ”Wash & Win“.
Tina Szekely and Darius Dragoi for their idea Steam Stream - UPDATE 2.
sarkar for his The small and THE BIG idea
and to Pavlina_K and joanaf for their idea Microbot assistant - UPDATE -.
Congratulations to all of you!
Have a great weekend
Shir

Thanks for the update, Shir. My congratulations to all the awardees and the participants.

Congratulations to all participants! :)

Big congratulations to all winners!

Wow i just saw it! This is great, congratulations to all the winners and participants of course! Thank you from me and Joana for the client shortlist award! :)

Congratulations to all winners -the client shortlist award! congratulations to all participants! Great contest, very nice projects!

Congratulations to all winners........... ;-)

Congratulations to all winners:)

Project terms

The following Project Terms are the legal basis for your participation in this Crowdstorm.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

The following Project Terms are the legal basis for your participation in this Crowdstorm.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to a project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto

PLEASE NOTE. IMPORTANT

By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first three months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

3.10    The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

4.    Granting Rights of Use to the Client

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

4.14    The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.

6. Further Provisions

Please note that in this project the following specific legal terms apply.

1. There is a six-month exclusivity period for Miele

  • in which you ensure that the client is able to exclusively license your concept.
  • after which you may sell your concept to other parties, and use it as a reference in your portfolio. Please note that you are not allowed to use any reference to the client such as their brand name or logo. If you wish to publish your idea with the Miele logo or brand name, it has to be approved by Miele’s Press Relations Office first. Therefore, if you would like to publish your concept with branded material after the six-month exclusivity period, please contact jovoto support and we will transfer you to the Miele Press Relations Office.

2. You cannot use open content material (images), such as Creative Commons. When visualizing your concepts, please only use third-party material which Miele can exclusively license, such from as Shutterstock, iStock material etc.

3. In terms you're chosen by the client, the client wishes to sign a direct license agreement. Please find a draft in the download material section in "Your project Kit".