MIELE × ADIDAS "WASHFIT"
A crossover between two iconic German brands that combines washing machine and exercise machine

Solution

A crossover between two iconic German brands – that combines washing machine and exercise machine into a single product. Revolutionizing the way young singles will think about doing their laundry.

Wouldn't it be great if you could just put your washing machine whereever you like in your apartment, without worrying about direct water access? Wouldn't it be great if you could just quickly wash a few single items right when you need them without having to wait and collect dirty laundry for weeks? MIELE × ADIDAS "WASHFIT" offers the perfect crossover solution for young singles who want a more flexible, small load alternative to the regular heavy duty washing machines - and a good opportunity to work on their fitness at the same time.

(more details and product visualisations coming soon)