jovoto / BoxFresh / Washful Thinking / Miele

Washful Thinking

BoxFresh

Fresh up your clothes in the end of the day to extend time between washes

Solution

Often are most the clothes in your pile of laundry not stained and not dirty, they just feel worn and smelly and has not the fresh feel of the clean clothes hanging in your wardrobe. With BoxFresh that's not a problem anymore, just fresh up your clothes in the end of the day and they will last much longer between washes and as a consequence they last longer also in terms of wear and tear. BoxFresh uses only the air in the room and the regular power outlet to circulate air with the scent of your choice to make your clothes feel fresh again. The cartridge can also be used for your own scent recipe that you can share online on the BoxFresh community. BoxFresh is good for the environment and for your clothes and you don't have to manage the laundry as often as you used to.

Comments

szymonwit

over 2 years ago

Great concept, there are always some clothes not ready for washing yet not to put into the wardrobe and here is the solution. Wow. Good luck!!!

Gabriel Brandströmowner

Thank you!!

Hey there cool idea. I like its compact design and the ability to customise fragrances. I wonder if you could offer users the possibility to easily create their own scents. Similarly to how some customers mix their own vaporizer liquids to smoke a unique flavour. This could be an extra step that increases engagement and delivers an even more premium experience.

Good luck!

Gabriel Brandströmowner

Robin Bini Schneider

over 2 years ago

Thank you! That's a great alternative to ready made scents, then you can make your own personalized scent or different scents depending on season, maybe even sharing your scent recipes as a fun and creative add on to the use of the BoxFresh.

Tudor Grigore

over 2 years ago

Nice idea. Did you think about equipping the device with a scent dispenser for exterior purposes (much like an air freshener)? Scent is the most powerful memory trigger sense, as well as the only one which bypasses the logical barrier of the brain, triggering an immediate emotional response. It can be used as a very powerful marketing and product branding tool. Besides enjoying their favorite scent on their clothes, the consumers can also enjoy it in their house.

Gabriel Brandströmowner

Tudor Grigore

over 2 years ago

Great input! That would make it more purposeful, the personalized scent wouldn't be limited to the clothing but also fill up your house. Really interesting with the branding and marketing, there are hundreds of ways you can use scent in marketing, just look at the perfume brands, that would be a fun campaign to design. You can also put your clean clothing in the BoxFresh to add the scent instead of using perfumed laundry detergent then you can use a more environmentally friendly detergent in laundry.

Tudor Grigore

over 2 years ago

I'm really glad you consider it useful! Good luck ahead and have a great day!

Marius Robert Zamfir

over 2 years ago

Great concept and very accurate presentation!

Well done!

Thorsten Schrader

over 2 years ago

I really would like to have one of those, because I also try to air my clothes when they feel worn and smelly. The only thing I am concerned about is bacteria :) Most of the times they are the reason for a unpleasant scent. Maybe you could integrate some ozone cleaning or other kinds of low impact sterilization which could postpone the necessity of laundering.

James Marco

over 2 years ago

the idea is really nice and i could definitely see myself buying one of these, but i think you should work on your colour palette. have you considered more popping colours like yellow or pink. you could make them special edition colours or something.

Gabriel Brandströmowner

James Marco

over 2 years ago

Thank you for your comment. My thought with the colors is that it should support and enhance the feel of fresh clothes when you are done refreshing, the greyscale palette makes the colors of your clothes pop but I can absolutely see more vibrant colors, maybe that would make the whole thing feel even more fresh.