Here's what happened

Challenge

One of Europe’s most well-known beauty brands is searching for ways to activate their consumers with a Limited Edition communication campaign to further push their brand’s purpose of further manifesting as a family brand for 2022. Which is also the time for the brand's relaunch!

Approach

jovoto curated 6 diverse creatives with a background in communication and brand design from 5 different countries and invited them to come up with different communication routes. The creatives were given loads of freedom with their ideas, as long as they highlight the family aspect and the ideas were unique & authentically the brand.

Outcome

The creative team came up with a total of 14 ideas, with some being crazy outside-the-box to very simplistic but effective. The creatives bewondered us with their speed, quality, and fresh-ness of ideas. The spark ideas were delivered to the beauty company for further ideation.

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