The English abbreviation for enterprise (Co.) was integrated here into the heading to strengthen further the message - which is designed clearly at enterprises.
Textually the customer use was taken up - the exchange with other enterprises strengthens the performance. Besides, it is asked actively to become a part of a new gainful development.
The motive strengthens the statement of the heading - the exchange in the commercial life. In the centre of the scenery the plus stands symbolically for the positive effect which arises from this exchange.
Yellow chosen to generate on the one hand a signal-like effect, on the other hand stands Yellow in the colour psychology for knowledge, wisdom, reason and logic.
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