Joy is collaboration
Joy is collaboration

Solution

One of the leading statements of this campaign is 'Joy is collaboration' 
Together with collaboration we can be happier, stronger, we can reach better results. 

Submitted video is one example of communication strategy presenting collaboration. 
About the content: Steven and his friends are developing a new smart phone. Together they have more smart ideas. One person without support can't reach top results and beacuse of that it is important to have people around you whom you can trust. 
 
Principal message of this video: 
Our collaboration makes collaboration easier for someone else.  New smart phone, which is result of collaboration, can raises and makes communication easier for new developers. 

*Mobile phone is one example of many well-known communication instruments (e.g. TV, computers, cameras...) that can be used.