Pure Ice
For the proud, distinguished man. Worthy of only the best: Pure ice, chilled dignity.


Showing the deep complexity of ones nature Wodka Gorbatschows Pure ice resonates with the modern man's search for greatness in every aspect. For all the victories and accomplishments there needs to be an equally great celebration: Make it the best night with Chilled dignity.

What is the STORY behind your design?

I tried to create a design that shows the complexity of men. Their masculinity/strength is resembled by the sharp edges and the color spectrum. Even though the forms are rather complex the design feels nice and clean. The writing and logo were kept in plain white as to resemble the brand specifics ("reine Seele"), a second use is in the name ("Pure ice"). The slogan is based on the Latin word 'dignitas' (worthiness) and the youthful "chilled" (aside from literal use: meaning awesome).

What makes your idea DIFFERENT to any other limited edition vodka?

The meaningful melange of existing brand identity and fresh design distincts it from other limited editions.

Is the design 100% created by you or is there anything we should know about any third-party material used?

The design is a 100% mine, the font family used is Myriad Pro.

Are you applying for the Client’s Choice Professional Award (yes/no)? If so, please answer the following questions.