Northern Star
Idea was to create a sophisticated look, but to stay in the visual identity of the brand it self.
1/8

Solution

Gradient on the bottle gives unusual look that will single out product instantly. Limited Edition concept can be named a North Star, it has great story behind it and it's narrowly connected with an icy-cold polar world in your TV commercial. The accent in my design is on the dove, which in this case can symbolize the star (North Star) that lies closest in the sky. That's way I decided to make the star and the dove in metallic blue, so that can really attract audiences eye.

What is the STORY behind your design?

North Star is the prominent star that lies closest in the sky to the north celestial pole, and which appears directly overhead to an observer at the Earth's North Pole.

What makes your idea DIFFERENT to any other limited edition vodka?

Because we can create great story behind my concept. It's very applying to every aspect of marketing and promotional material, and for TV add also.

Is the design 100% created by you or is there anything we should know about any third-party material used?

I used mainly your own elements.

Are you applying for the Client’s Choice Professional Award (yes/no)? If so, please answer the following questions.

yes

Q1: The printing on the bottle: Number of screen printing stations needed?

2, I made gradient from dark blue to black.

Q2: For each of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

Hot Foil Embossed - on blue logo , on stars on the lid and limited edition sign. Other parts are just regular print with dark blue and white.

Q3: The lid: Number of colors needed?

only hot foil on black paper.

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