My design is placed on a clear bottle so that the Vodka is the main focus with the labeling, I have creating the movement and fluidity of my design to wrap around the bottle enables from all angles to be instantly recognised, interesting and unique. Adding the image of a full clear Dove image (again to see the Vodka) through it reflects again the movement of the artic sky as it flies in the Aurora Borealis as the silver stars on the bottle and the 'fluid sky' entices the consumer to have it.
What is the STORY behind your design?
'The Northern Lights' is an experience that you should try to see once in your life, the circumstance of seeing it comes around only every now and again and the fluidity of its movement, the excitement, the adventure of the spirit to be part of it all culminates into an experience you will not find anywhere else...these feelings, the cleanliness, coolness and naturalness made me wish to design this expression to convey the same for the Vodka. Clean, crisp, fluid, exciting and adventurous.
What makes your idea DIFFERENT to any other limited edition vodka?
It is modern, interesting and inspired so that it would appeal to the target consumer; It is different as in incorporates the whole of the 'signature' bottle of Wodka-Gorbatschow and it will stand out on the shelves to quickly identify it as a Wodka-Gorbarschow Limited Edition special bottle. It reflects the image of the company with a twist of artistic interpretation.
Is the design 100% created by you or is there anything we should know about any third-party material used?
It is 100% created by me and all imagery, art and ''Limited Edition' label I have created from my own creativity.
Are you applying for the Client’s Choice Professional Award (yes/no)? If so, please answer the following questions.