LIMITED GLOVE EDITION
The idea is a clear benefit in form of a gadget. In the end, the customers want to buy fun!
1/8

Solution

Why do i buy a special edition? Because i get more out of it. The polar-bear-faux-fur-glove is a fun bringing addition. The young people who buy Wodka Gorbatschow wanna' let loose, wanna be laxed and just have a good time. Playful items are breaking the ice as well. Generating storys out of glove-pictures, which can be collected in a web hub or und social media chanels, is another strong social media benefit as well.

What is the STORY behind your design?

It's an addition on the actual design. Not changing everything completely, but adding our limited edition footprint. Of course another unique design is possible as well, but so far it doesn't makes the idea stronger. It might be an further option. The glove is warped around the bottle and bound by a white plastic clip.

OF COURE IT'S JUST MADE OF FAUX FUR, AND IT'S CHEAP!

What makes your idea DIFFERENT to any other limited edition vodka?

There hasn't been any vodka edition which came up with a gadet.

Is the design 100% created by you or is there anything we should know about any third-party material used?

100%

Are you applying for the Client’s Choice Professional Award (yes/no)? If so, please answer the following questions.

Yes.

Q1: The printing on the bottle: Number of screen printing stations needed?

Seven. Or like in the existing design.

Q2: For each of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

Offset and embossed.

Q3: The lid: Number of colors needed?

Blue. Silver embossed gradient. So: 2.