The front label is transparent and if you look thru you can see the label opposite to it which is printed on the back. Because of the curvature of the bottle and the density of the liquid it will appear as if it is projected on a cylindrical surface, just like you would see it in the night sky.
Every corner of the world has a different view of the night sky in certain seazons. This is how the sky looks durring winter in the north pole.
By placing the design on the back of the label it creates the illusion of 3d, looking at it thru the liquid.
this idea is mine
yes
reminds me of this idea https://wodka-gorbatschow.jovoto.com/ideas/51856
I had that idea i just posted it late . I know it was another one similar but i made it before i saw it. I thought i was justified to post it also. :)
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