WWF World Wide Fund for Nature
WWF Germany is part of the World Wide Fund for Nature (WWF) one of the biggest independent conservation organizations in the world. The organization, which was founded in 1961 in Switzerland, is now represented in 140 countries around the globe. It has around five million supporters worldwide.
The public, as well as politicians and economists regard WWF as the driving force for the preservation of biological diversity and quality of life on our planet. The organization masterminds and pioneers ecologically sustainable development worldwide.
Key issue for 2011/2012: Fisheries and the marine environment
In 2011/2012 the WWF is dedicating its efforts to the problem of over-fishing in European and international waters. Fishing by the EU fleet has led to an alarming crisis in fish stocks:
- 72% of fish stocks in European and 28% of fish stocks in international waters are already over-fished (another 52% are under threat from over-fishing).
- 40% to 60% of the catch is discarded unused.
- Individual fish species like the bluefin tuna in the Mediterranean have already been so heavily over-fished that they are at risk of extinction in the area.
The EU has undertaken to reform common fishery policies every 10 years. The EU reform from 2002 is considered by the WWF to have failed - fish stocks continue to be in decline. A further EU reform is planned to come into force on 01.01.2013.
The aim of the WWF is to effect an EU fishing law that is as strict as possible and which reflects sustainable and ecological resource management. This is why the WWF is dedicating its campaign work to the key issue of fisheries and the marine environment in 2011/2012.
Competition partners: MHMK and jovoto
The concerns of the WWF are shared and supported by the MHMK (Macromedia University for Media and Communication) and jovoto. The MHMK is one of the leading German private universities with the goal of training the media professionals of tomorrow, to encourage them to assume responsibility for themselves and the environment and to shape the media landscape of the near future with comprehensive expertise and personality. Innovation and social responsibility are integral parts of the didactic philosophy this includes introducing students to open, collaborative working methods and motivating them to work on independent projects.
This is why in particular the students from the MHMK (from the four Bachelor degree courses of Media and Communications Design, Film and Television, Journalism and Media Management, as well as the Master courses in Media and Design and Media and Communication Management) are also invited to take part in this contest.