Headlines and concept will follow, I just had to fix the idea quickly ;-)
ecosystem are sensitive, every species, which disappeares can cause a lot of trouble. When we eat all the fish we will not only loose beautiful animals but get big enviromental problems one day.
I wanted to connect this very serious problem with humor. It should become obvious how stupid it is to prefer greed and profit to a healthy sea.
Posters, online-clips, online games ... games (like an educative, classical Domino with rare fishes like tuna, spurdog, codfish ect. on it. So we can see which ones we should not buy) events ... like f.ex. parcours were you are informed and activated in a playfull way and so on