Fischfont
A specially for the WWF designed „fishfont“ that can be applied for different communication media to draw attention on a rather serious subject in an unconventional yet visual attractive way.

Solution

Approach:
Pointing to the problem of overfishing in a succinct but likable way and spread the news across the board.

Idea:
A specially for the WWF designed �fishfont� that can be applied for different communication media and could be offered as a free download. Thus we can draw attention on a rather serious subject in an unconventional yet visual attractive way.

Application:
- posters and ads with a succinct catchword
- e-cards with the ads´visuals to be sent to friends and decision makers in politics
  and economy
- postal stamps (+20ct donation to the wwf) and envelopes with banners
- integration into facebook to send messages in a special fish-look  and build a large fish alarm mosaic
- an online fishing game where you have to find fish names and learn what overfishing actually means
- to produce special fish-shaped cookies in cooperation with the German cookie
  producer �Leibniz�
  (They produce animal-shaped cookies and already sponsored zoo animals in the
  past. Have a look here:
http://www.zoo-hannover.de/unternehmen-zoo/aktuellespresse/aktuelle-nachricht/news/loewe-max-ist-das-leibniz-patentier.html
Why not suggest to them a sponsorship of one of the WWF sea protection ideas and merchandise it that way?

More to come...

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