balance
for the balance of the planet... use well our resources

Solution

STEP 1 : PROMOTION AND INTERVENTION
The idea is to create a serie of games for different ages that have impact, interact with different groups and act like a wakening call for this issue.

1. FISHCLUE 
diferent fishes mobiles placed in social places: museum, shoping, park...
a quiz and knowledge of the ocean life species
TARGET: families; and walk by people

2. FISHMARKERS
markers to promote the theme and global concept. People can play while waiting
LAUNCH: in fastfood chains like macdonalds or at sturbucks, bars, discos.
TARGET: kids, teenagers and eventualy the parents


3. FISHBOOK 
aplication for facebook, a virtual world that can be created accordingly to individual preferences. 
LAUNCH: google and some party ...
TARGET: social network "activists"

4. DIVE'IN
a public launch of a movie about seaworld 
TARGET: all the walking people

5. PUBLICITY
promotion trough media suports


STEP2 : RAISING FUNDS
don't leave the theme without folowing
TARGET: citizens

1.FISHPETS a merchandising product for kids between 5 to 11 years old. 
Every kid can buy a package that will include one "fishpet", one card explanation of the fishpet group of species and sometimes a bonus. 
TARGET : kids between 5 to 11 years old

2. FISHLEADER a card game like "pokemon" or "magic" cards for kids and teenagers between 6 to 14 years old
TARGET: kids and teenagers between 6 to 14 years old