Miraculous catch of fish
This fish is no more!

Solution

This is the campaign for both traditional and new media. The idea is to create a connotation to the Christian fish symbol with additional suggestion that the fish has passed away. For some funny, for others controversial the campaign will be talked about and eventually will reach a lot of people!

For now I present the billboard sketch and the idea for car stickers, hopefully more will follow! New claim!!!

Other entries in this project