Don´t get it. To me this says: People do get your fishing rods and go fish! But that´s probably not the message you intended... ;o)
No, I wanted to say that in our days, the fishers are coughting with very lage Fishing net more that you need, the hinge is a symbol for a reducing of fishing (insist of a fishing net). In the history all humans were fishing with the hinge thats why the headline is "back to the roots!" :)
the message isn't communicated clearly enough :(
The visual is great but have to agree with the comments above.