Looks interesting. Being curious... ;o)
me too :) let creativity roll
I like the slogan. But I have the feeling that your visual is a too negative right now. (the red on the word fish is blood right?) Perhaps you can make your visual a bit more positive, and solution driven.
The ocean thanks you for saving the fish?
The visual is arresting and witty but I have to agreed with Podeoweb; the logic is a little flawed.
How about a "Hitchhiker's Guide to the Ocean"?
don`t panic ;)
"So long, and thank´s for all the fish" Douglas Adams. I can´t belive, that only one guy got it. And he has the best idea to work on as well.