in our hands
Street campaign and "of-fish-ial" products.

Solution

Logo represents that It is in our hands to help fish and that we should stop overfishing, (that's why the hand is standing vertically simbolizing STOP)

The hand like a paint/dirt handprint symbolizes the phrase "let's get our hands dirty" that means lets get to work on it. 

+ Steet stencil marketing: walls, floor, street, buildings, boats, ports, quay, no need of poster! Imagine a huge hand print!

+ Flashmoob. You have a paint handprint!

+ Activities for kids. Painting fish with handprints.

+ Support fish buying the official products:
- bracelet
- stickers
- clothing

+ New Media campaign. Social networks and email signature

Other entries in this project

Keep the Cycle
"Guten Fang in der Tasche"
Fishprint
wirkraum
26
20
6.36
Mind eating f sh. a print and guerilla campaign