Logo represents that It is in our hands to help fish and that we should stop overfishing, (that's why the hand is standing vertically simbolizing STOP)
The hand like a paint/dirt handprint symbolizes the phrase "let's get our hands dirty" that means lets get to work on it.
+ Steet stencil marketing: walls, floor, street, buildings, boats, ports, quay, no need of poster! Imagine a huge hand print!
+ Flashmoob. You have a paint handprint!
+ Activities for kids. Painting fish with handprints.
+ Flashmoob. You have a paint handprint!
+ Activities for kids. Painting fish with handprints.
- bracelet
- stickers
- clothing
+ New Media campaign. Social networks and email signature