I'm placing my last-minute idea because I had to ask a friend for a hand with the illustration. The drawings were made by my friend Victor Meira, so credits to him ;)
It's a simple and chocking idea but at the same time gives the opportunity for others to help. My idea was to make posters as if the fish were being brutally murdered, and for you not to be an accomplice you should contribute to the campaign. You can send an SMS and donate 1 dollar for WWF to help stop overfishing.
The idea is for the poster to look beautiful, colorful, to contrast with the dark message sent. It's supposed to be provocative and compelling so that others feel obligated to take an action.
I think it's a simple idea but still attends to the requests of the briefing.
Thanks to all!