campaign against fish pirates ideas designed to shock people into action.
Attention-getting and pithy slogans - highly effective.
But a positive aspect - as requested by the brief - is lacking.
Regardless, these ideas are admirably clever.
The fish pirate idea is good - but as Proteus said: the positive approach is missing.
Looking good, but I miss a call to action...
this is good, it seems we have to extend our ideas to a campaign
I miss the call to action and the positive approach also, but it could be good base for further campaign development
Hi, I love the sel-fish (sell fish) idea because of its double meaning to me. The others are right with their comments, that there is something missing with regard on the briefing. Maybe you could make a »flip« from selfish to »save fish« and the fisher opens a water tap and all the fishes are swimming around and with him? ... unfortunately it only really works in english. But the graphic is clear and good.