Health: The opportunity for a child to live
Health: The opportunity for a child to live

solution

Health:  h?lth �noun . Origins: hale, "wholeness, a being whole, sound or well, vigorous" The opportunity for a child to live '

The concept of this campaign is using the dictionary entry so:
Keyword: Pronunciation; Etymology (origins); How it affects children's rights

Health was choose as much as Leisure. We wanted to describe it quite clear, no health, no life!

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These words were formulated during last Enable session. 

Having gathered a panel of 11 participants, we used different methods to find out which keywords were most memorable and influential. Once this done, smaller groups worked on the best descriptions for each of those words.