Crea T ive
Alphabet T in T mobile’s logo will be replaced every week with submitted image from participants.

Solution

1.   Please, shortly describe your application.

Hosted in T mobile�s facebook fanpage, alphabet T in T mobile�s logo will be replaced every week with submitted image from participants. This fun and creative event that everyone can participate with ease will strengthen T mobile�s brand image as fun and creative company and create sense of attachment from participants. Also, bragging right and many different prizes for participants can draw people�s attention.

2.    Which additional value does your application offer to the visitors of

Telekom Karriere/career?

This simple contest will give impression to public that T mobile as an easily accessible company and that T mobile is all about listening to user feedbacks. It will also create sense of community between people around world who are connected through T mobile�s fan Page.

3. What is new about your application?

This will be the first time a huge multinational corporation like T mobile alter its logo based on user�s participation. It symbolizes closed tie between T mobile and its customer and T mobile�s flexibility.