mobile.de was founded in 1996 and, with more than 64 million visits per month, is the most visited marketplace for the buying and selling of vehicles in Germany (IVW 11/2011). A selection of more than 1.4 million vehicles is currently on offer. This means that mobile.de has the biggest offer of cars, utility vehicles and motorcycles in Germany (Source: CAR-Institut). Users include private customers, as well as more than 35,000 registered vehicle traders. The automobile marketplace offers its services in a total of nine languages. mobile.de belongs to mobile.international GmbH, which, as well as the German market leader, also operates marketplaces in Italy, France, Poland and Romania. The company employs more than 140 members of staff at the Dreilinden/Berlin location and is a subsidiary of eBay International AG.
The current marketing campaign's core idea “Life is too short for just a few cars” is also relevant for respective HR measures. However only the claim “Welcher ist dein Nächster?” (“Which one is your next?”) is used in the company’s communication. And this year mobile.de is launching a broad-based, integrated marketing campaign for business and private customers in print, online and on TV (LINK).
People should be made aware of the job benefits of mobile.de (international and dynamic working environment, the opportunity to work for a market leader and 100% eBay subsidiary and assume responsibility) and mobile.de should be anchored as one of the top e-commerce employers in the minds of the target group.
The success of your communication concept is measured by the quantity, and above all, the qualifications of applicants and new recruits in all departments of mobile.de, from technology (especially mobile development) to finance, marketing, and down to product management.