potential qualified employees get accosted where they live, work, and play: at university, in the toilet, next to competitors (eg autoscout.24), etc.  everyone must interface via QR codes;  both to attract attention through curiosity, but also to attract persons with a sense of adventure and basic problem solving abilities.

there will be various accompanying guerilla-tactic events, such as distributing pretend keys that fit
mystery trailers in public places.

more to follow...