Job Ad Cars
Everywhere in German cities, parked cars double as job ads
1/4

Solution

Job ads on wheels
Mobile.international brings the job market to the streets. All over German/European cities, orange "job ad cars" are placed right where the target audience walks by everyday: Downtown, in front of lunch break places and cafés, near office buildings and universities. Promoting mobile.international as unconventional employer.

License to work
The license plate number serves as unique application code. Send in your job application with this number and win a guaranteed job interview. Plus the car that brought you there.

Job hunters
The "job ads on wheels" are embedded into a position-based online game.

Alternative car installations
In addition to the normal job ad cars, special installations can emphasize a certain point, e.g. internationality.

Which problem is solved by this idea?

Regular job ads only reach a limited audience, offer very little room for differentiation and are mostly just boring and expected.

Which measures are necessary to realize your idea?

A fleet of job ad cars has to be prepared and strategically placed. Optionally, a position-based online game has to be programmed.

What's the benefit for the target group?

The whole process of job search and application is suddenly fun and less complicated. Take the shortcut: apply to one of these job ad cars and get a guaranteed job interview.