Reality run
Reality run on the road and on the internet

Solution

An orange-colored "MINI John Cooper Works" is driving 30 days across
Germany. On a home page every day, "encrypted" information is posted, you have to "crack" to find out the location of John. In addition, phone records with details and background noise may be useful on the Internet.

About 4 weeks before the start of reality runs ads in local newspapers can be switched.

Every day new details are published to the actual order of John. John has a mission: He is looking for employees. By the evidence, the typical range of online business mobile.de woven:
- Technology
- Finance
- Marketing
- Dealer Sales
- International Business
- Product, etc.

Who discovered John needs to give him the "Daily identification tag" and receive a special prize as winner of the day. The Daily identification tag can be downloaded every day on the homepage. There are questions to be answered about mobile.de and you have to know the location of John.

By this action the public interest is aroused mobile.de. The combination of stresses Reality Run on the road and on the Internet's strengths of the established market leader.

Get Shorty :)