Steig ein und gehöre dazu....
A potential prospective customer is a part of this campaign or will take notice of it through other.

Solution

The basic idea is to realate the interest of vehicles with the forwarding of that to mobile.de as a attractice employer. This campaign could reveals his potential by implementation on bus stops for example. (particularly near traffic lights) If somebody have to stop in front of the traffic light, he will see that the bus stop is furnished with car seats instead of the normal seats. The background poster gives a perspective of a real office scene of a mobile.de office and titled everyone of the sitting (waiting) people with one of many possible job discriptions.

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