jovoto / your next seat / Your Next Job / mobile.international GmbH

Your Next Job

your next seat

your next seat

Solution

place car seats all over the city in unexpected situations:

in a garden and substitute the benches for car seats

in the subway the interior of a car will be your waiting seats

at the cinema,

on a bus stop

you are waiting for the bus seated on one of these unusual recreations and when you least expected someone will bring you a tea with a chinese cookie ..... inside you will have a teaser for look your next seat and a Qr code that will link you to your future : mobile.de oportunities page. Here you can see the work atmosphere, interviews and a submition form for your job apply .....

the future is on you .....

Which problem is solved by this idea?

get the job apply awareness and easy to achieve

How does your idea solve the problem?

more visibility means more talking and more opportunities

Which measures are necessary to realize your idea?

place the seats in strategical places and in some of them a digital display

What's the benefit for the target group?

a new vision of the brand, a new way to apply to a job, more visibility and at the end, a confortable place to rest

Comments

Show older comments (27)

over 7 years ago

Hm, funny idea - but don´t your car seats promote the car sale aspect rather instead of the job facilities?

over 7 years ago

hi janne thankxx for your comment and let me see if I can answer you properly, you are right about the car sale aspect witch is not bad because one of the aspects is to make the brand visible and let the moste people possible aware of it's presence so this will be an easy way to make a quick relation between the brand commerce and the future employers. 2nd the aim of this project are the beneffits of a dynamic working ambient and I think this type of comunication is very dynamic and funny we will connect with a higher range of people in moments of lesure or transportation moments were they are more available for getting new experiences and news well I think is that ;-))

over 7 years ago

Hi Jo, Maybe you could combine the car seats with something special and unique that push people to sit there,... like placing them next to a massage sit in a shopping center and give them far better massage future,... because looking at the videos provided for this contest, mobile.de encourage healthy working,.... just a though,... and you could then maybe already have a communication tool set right on them or at least in the place where they are so that the connection can be made easily,...

over 7 years ago

well I pretend to make something like give information about the jobs or something more recreative but your massage idea is very good I don't know if that will increase the budget ;-))

over 7 years ago

Not really, I think the extra information can be included cost effectively with no budget increase, unless what you have in mind is too expensive,... just try something simple, yet creative! .... keep it up!

over 7 years ago

mmh, sonysonic works also with seats, maybe work together..., btw i like the idea with the seats

over 7 years ago

thankxx a lot ;-))

over 7 years ago

Have a look at the feedback mobile.de under the briefing here: http://your-next-job.jovoto.com/briefing#comment_340578 or take a look at the blog post! Think about ways you can directly reach your target group and get them informed about their job oppertunites.

over 7 years ago

thankxx Jess I will do that ;-))

over 7 years ago

Hey joanaf, a lot of valuable feedback here. I'm curious how you gonna include it and develop your idea further.

over 7 years ago

yes I'm waiting for my partners to come along to see what we are going to do ;-))

over 7 years ago

That's a great idea!!!! I think that this kind of approach can have a lot of success!! Great Joana!! :-)

over 7 years ago

thankxx a lot Paola ;-))

over 7 years ago

Great idea! I like the second slide, haha it will be funny and will attract much attention. On the first slide I would make the brand a bit smaller and the slogan a bit more important. "Your next seat " is good idea!

over 7 years ago

ok I'll do that but the slides are only to exemplify teh concept ;-))

over 7 years ago

I like concept! I look forward to the development of your idea!

over 7 years ago

I'll do it tomorow thankxx Elina ;-))

over 7 years ago

Funny and interesting concept! :-)

over 7 years ago

thankxx ;-))

over 7 years ago

i think that is really nice idea :)

over 7 years ago

thankxx a lot ;-))

over 7 years ago

there are great principles in your idea. waiting for updates :) i

over 7 years ago

thankxx ;-))

over 7 years ago

Good analog, I like the idea! :)

over 7 years ago

thankxx a lot ;-))

over 7 years ago

restfull image

over 7 years ago

yes indeed but not mine ;-))

over 7 years ago

Ich bin beeindruckt... Ein Super Konzept...

over 7 years ago

thankxx a lot ;-))

over 7 years ago

this is a great idea ! congrats Joanaf!

over 7 years ago

ohhhh thankxxx for the compliment it means a lot ;-))

Piotr Wycichowski

over 7 years ago

hehe :) very solid idea I like it! :)

Piotr Wycichowski

over 7 years ago

thankxxxxxx ;-))

over 7 years ago

Well done, Joana!

over 7 years ago

thnakxx a lot ;-))

Xavier Iturralde

over 7 years ago

Great work joanaf!!! Like it a lot!!! You know that I love it!!! Good luck!!! :)

Xavier Iturralde

over 7 years ago

thankxx Xavier ;-))

over 7 years ago

Cool, i like it!!!

over 7 years ago

thankxx ;-))

over 7 years ago

Good luck. Vote for u.

over 7 years ago

thankxx a lot ;-))

over 7 years ago

Great concept!! :)

over 7 years ago

thankxx ;-))

over 7 years ago

Super strong idea!

over 7 years ago

thankxx a lot wanda ;-))

Mihai Angelescu

over 7 years ago

:)) funny one. i love how guerrilla campaigns work, imo this is stunt publicity and one can't go wrong with it. good job joana

Mihai Angelescu

over 7 years ago

thankxx a lot MiShel ;-))

over 7 years ago

there is no real idea here. it's just a visual idea to display carseats outside of cars. okay, some people stop to look. but there really is no logical follow through other than handing people an invitation to a website that may not apply to them at all. there is no integrated connection to targeting future employees. but your idea is no worse than the other car seat ideas in the contest which are rated higher. so i shouldn't feel guilty about rating your version high as a fitting mockery of the incapability of jovoto community to rate either fairly or sensibly.

over 7 years ago

welll thankxx for the rate ;-))

Sibylle Donner-Mayer

over 7 years ago

Really good idea Joana. I think the digital displays are a important thing to inform the waiting people. also important for the success is the surrounding where you place your seats. Maybe on the campus of an univerity.

Sibylle Donner-Mayer

over 7 years ago

thankxx ... yes the idea is to put them near to the target ;-))

over 7 years ago

Super joanaf! Congratulations! :-))))))

over 7 years ago

thankxx a lot ;-))

over 7 years ago

congrats joanaf !

over 7 years ago

thankxx a lot and it's joana if you want ;-))

Xavier Iturralde

over 7 years ago

WOOOOHOOOOO YOU MADE IT!!! YEAH!!! CONGRAAAATS DEAR JOANAF!!!! :)

Xavier Iturralde

over 7 years ago

YESSSSSS I wasn't expected I was in 20th place the last time I checked so I was surprised with jovoto message ;-))

over 7 years ago

Congratulations dear Joana...amazing job!! :-DD

over 7 years ago

thankxxx Paola ;-))

over 7 years ago

YEHAA Joana!!!! Congratulations!!! GREAT WORK! :D

over 7 years ago

thankxxx team ;-))

Piotr Wycichowski

over 7 years ago

Congratulations! =))

Piotr Wycichowski

over 7 years ago

thankxx a lot ;-))

over 7 years ago

Very cool and special idea! Congratulation to your victory! ;)))

over 7 years ago

Congrats Joana!!!

over 7 years ago

Congrats,Joana!

over 7 years ago

so glad for you Joana ! congrats ! :D

over 7 years ago

Congratulations Joana :D

Alexandru Coman

over 7 years ago

Congrats Joana! ;)))

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