Gute Jobs fallen nicht vom Himmel? Von wegen!
Good jobs do not fall from heaven? No way! mobile.de shows the other way. A guerilla campaign
1/5

Solution

Small parachutes will fall from the sky with an Information flyer and generate attention. The information flyer is asking "Which one is your next?" and suggest that mobile.de is also a great employer.


To the first information there will be als a link to a microsite, which tells us more about mobile.de jobs. If it is possible, mobile.de will have also an information desk in universities, fairs and sporting events (where the target group takes part ) and links in a humorous way from the flyers to the informationdesk. For example: "Which one is your next?" - your next coffee / snack ... you'll find in the cafeteria / hall 2 stand 4 and maybe even your next job! "

Which problem is solved by this idea?

It's an eye-catching action and everyone will pay attention to it. The good jobs falling from the sky surprises and informs about the fact, that mobile.de offers Jobs.

What's the benefit for the target group?

Surprise, Attention-getting, likeable. Everyone will want to have a parachute, because they are curious to see what falls from heaven! Also our potential candidates!

Which measures are necessary to realize your idea?

A helicopter, ideally "mobile.de"-branded, small parachutes with attached flyers to show the details, a good analysis of Events, trade shows and companies to find a high number of the target group.

How does your idea solve the problem?

Small parachutes sail to the ground. Everything that 'falls' from heaven and is moving toward the earth generates attention and raises the interest.