Deutschlands bester Brötchengeber ?
Offline <--> Online promotion. Students gets bakery bags with advertisement “best breadwinner"
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Solution

Brötchengeber = is a german pun like Breadwinner

At universities, students gets in the morning bakery bags with bread (promotion team). On bag is mobile.de as �Germany�s best employer� advertised. Could be developed with bakeries near universities, train stations, airports....


On the back, you found depending on what profession is searched, job-specific questions. Plus a link (QR code) who leads directly to a web form, where more job-specific questions are answered.


The promotion: advertised on StudiVZ, Facebook... and see last slides

Which problem is solved by this idea?

Direct address to the target group. The sandwiches are distributed to the eligible universities, e.g. mobile.de is looking for IT-Expert in Berlin, then they will distribute on Berlins IT universities

What's the benefit for the target group?

The target group will get a breakfast bread for free and at the same time pointed to free job at mobile.de.

Which measures are necessary to realize your idea?

A two-man team with 500 bags per roll 1-2 rolls.

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