Brötchengeber = is a german pun like Breadwinner
At universities, students gets in the morning bakery bags with bread (promotion team). On bag is mobile.de as �Germany�s best employer� advertised. Could be developed with bakeries near universities, train stations, airports....
On the back, you found depending on what profession is searched, job-specific questions. Plus a link (QR code) who leads directly to a web form, where more job-specific questions are answered.
The promotion: advertised on StudiVZ, Facebook... and see last slides