In Germany, there is the phrase "wie Sand am Meer" (engl. ...a dime a thousand). The campaign "Gute Autos gibt's wie Sand am Meer - Und gute Jobs?" (engl.: Great Cars are a dime a thousand - and Great Jobs?) is a combination of a print, online, and PR campaign. The design is similar to the CD of mobile.de and thus makes sure people combine the brand campaign with the employer brand campaign and the PR event.
Which problem is solved by this idea?
In times of demographic change, the competition for the smartest people is getting harder. To appael the BEST, a competitive Employer Brand which is communicated intelligently is a strategic decision.
How does your idea solve the problem?
Combination of employer brand and PR campaign, has the potential getting a strong Employer Brand. It's uncommon and thus able to catch the attention of special people. Sharpens the mobile.de brand.
Which measures are necessary to realize your idea?
Production of shirt, poster, banner which support the upcoming PR buzz. Preparation of the car and renting public space for the installation. Organizing the opening. Writing and publishing PR.
What's the benefit for the target group?
A smart Employer Brand shows, mobile.de is appreciating its employees, they are the most valueable part of the company. Appreciation and recognition is more important nowadays than a huge salary.