Which problem is solved by this idea?
Increasing awareness of mobile.de as an attractive employer, direct address to the target group, focussing on places where potential applicants meet (business conferences or events).
What's the benefit for the target group?
Bikes function as bridge to the car market, the target group is adressed in a likeable and effective way, advertising media can be installed at strategical places.
Which measures are necessary to realize your idea?
Branding on the advertising space of rental bikes.
How does your idea solve the problem?
Attracting attention, focussing on the task and the place of action.