mobile bike ideas
Rental bikes that can be hired in cities, advertise with equivocal slogans for a job change to


Catchy slogans, which hint to the �upper vehicle type� and to the employer behind, are placed on the advertising space of rental bikes. The heads are equivocal and allude with a wink to countersparts like �bike vs. Car� or �normal job vs. top-employer�.

The bikes are located at central places, stations or universities of bigger cities and are available round the clock. Thus the campaign will be perceived by many people - especially when the bikes are in action.

The claim:�Are you our next one?� alludes to the current mobile-claim and gives it a new, tongue-in-cheek twist.

Which problem is solved by this idea?

Increasing awareness of as an attractive employer, direct address to the target group, focussing on places where potential applicants meet (business conferences or events).

How does your idea solve the problem?

Attracting attention, focussing on the task and the place of action.

Which measures are necessary to realize your idea?

Branding on the advertising space of rental bikes.

What's the benefit for the target group?

Bikes function as bridge to the car market, the target group is adressed in a likeable and effective way, advertising media can be installed at strategical places.