track your future
TRACK YOUR FUTURE

Solution

There is a new QR in the city ... one that leads the way to a new adventure �.

Find the rigth track and you'll get there �.



You want a better future?!? Find 'your track' in your daily routine. Be awere, because you might find it when you least expect:


Open up your eyes while your having your morning coffee, your future might be in your hands... printed on your Starbucks Coffee Cup...


Or when you're having lunch, just underneath your plate,... printed on your Individual Meal Set...


When you're walking home, you migh find a 'lounge spot'* and decide to rest a bit... wacth where you step and seat, because you might be seating on your future... printed on the Puffs and Floor ...


When you go out with your friends you can also have fun with mobile track


And finally when you decide is time to scan it you will enter mobile.de world.... a welcome team will shout for your name and show you your future.....



CONCEPT


The idea is spreading the QR Code Labyrinth all over the city, specially near universities, trough several supports, such as the Starbucks Coffee Cup, Individual Meal Sets, Lounge Spots, etc...


These supports will have this QRCode printed on and each labyrinth is an enigma to be solve: people have to outline the right track to reach mobile.de ... where their future is! The idea is to create a funny way to get people's attention to this particular QR Code, with which they can get to the mobile.de opportunities page. They just have to scan the QRCode, with their mobile devices, and introduce their name (for instance John Simth) when asked... all of the sudden a video apppears on your device screen, with all of the mobile.de employees saying 'welcoming John'.