USB memory stick would be given away in stands placed in HR events or close to the recruitment places (ex. Universities or Job Fairs). These USB's would contain useful information about Mobile.de and the vacancies available.
The mobile.de key(USB) will be sent to the main news reporters and journalist. This pendrive will contain very important and relevant mobile.de info that will inform them about the HR jobs campaign and the company values as well.
Vending Machines full of mobile.de keys installed around the main cities in strategic spots.
Interested people will be able to take one of those but first they will have to interact via twitter to receive the code that will allow them to use the vending machine to take the mobile.de key.
The keys will be classified by type of job mobile.de is looking for (e.g. Sales, IT, etc).
People interest will just have to tweet the hashtag #keytosuccess and immediately they will receive the code needed for the vending. Finally they can go and take one of the mobile.de keys(USB) to start their appliance.
The key to your next job!
Which problem is solved by this idea?
People do not know about the Mobile.de recruitment.
How does your idea solve the problem?
Spreads the information about the vacancies and gives an extra value.
Which measures are necessary to realize your idea?
Production of the USB memory sticks and a small stand to place in HR events.
What's the benefit for the target group?
USB sticks are always useful. Plus, their content would direct the potential employees to the web page and vacancies.
Mobile.de is giving away something useful.