Turned upside down
The idea is supposed to create a lot of curiosity and therefore to get a lot of attention of viewers
1/2

Solution

The idea shows a person turned upside down - connecting to how you could feel in your job. The sign of mobile.de is guiding into the right direction for not ending up like it is shown.

Which problem is solved by this idea?

  1. mobile.de wird nicht als Arbeitgeber wahrgenommen 2. mobile.de wird mit einem Mobilfunkanbieter verwechselt 3. Studenten und Professionals ansprechen 4. Aufmerksamkeit erregen