Guerilla-Marketing with Bluejacking
Sending Bluetooth-Mails to every Bluetooth-Device within a 200m-radius in nearly every desired area.
1/5

Solution

Problem:

Most people (especially the target-groups) aren�t very attracted by conventional marketing like placards or newspaper-advertises because the concentration of these campaigns is far too high and it is nearly impossible to create an emerging advert.


Solution:

Using Guerilla-Marketing to gain the attention of the target-groups, using new media which is already in everyday-use by the target-groups (esp. Smartphones). These messages are suggestive of being an sms from a friend and will surely be opened and read

Which problem is solved by this idea?

Reaching the target group in an unconventional way

What's the benefit for the target group?

This campaign reaches every owner of a bluetooth-device which can be expected to be affine to technology and will be kept in mind.

Which measures are necessary to realize your idea?

Just setting up a Laptop with a Bluetooth-Dongle and Bluejack-Software like "Blooover II" and placing it where you want.

How does your idea solve the problem?

Sending Bluetooth-Messages to every available Bluetooth-Device within a radius of 200m around the area you want.